Hey startups lions are going to eat you!

The big companies will take the ideas of most entrepreneurs, and there is not a damn thing they can do about it. So how do you keep from becoming Lions feed? This story in the Guardian prompted a lot of memories of … Read More

L7’s Thought list for Marketing a Business

96% of businesses fail within the first 10 years of operation. Fortunately, you do not have to be one of the statistics. But why is it such a high percentage, and how can failure be avoided? Most people start a … Read More

Checklists Are Great – Or are they?

Checklists are a fact of life and the organization of life’s tasks, but checklists are not an appropriate answer for all environments. I was leaving for the grocery store a few years ago, and my wife gave me a … Read More

Accounting Firms and Non-Core Services

I am wise enough to know what I know and what I do not know. As a risk mitigation and due diligence expert, I understand risk, due diligence, mergers, and acquisitions, what makes a business successful, and how … Read More

Brand Strategy and Value Propositions

The key to an effective brand strategy is the creation of a value proposition that fits with what a customer wants and needs. As we mentioned in the previous article Brand Strategy: A 10 step guide to creating an … Read More

When your ego torpedo’s your brand

There is a lot of talk around Uber and Travis Kalanick stepping down as CEO. The stories have painted him as having succeeded by breaking all the rules, in much the same way that Hank Rearden did in Ayn Rand’s … Read More

How do you make a world class brand?

A brand is more than just a logo. It is a promise that can build trust and drive sales. And as much as we wish it were the case, your brand is not what you say it is; it is what your customers believe it to be, … Read More

Manners It’s The Little Things

I was told when I was growing up that manners are important. Since then I have learned that manners aren't just important they are vital. Manners are the social equivalent of an adult being house trained, those … Read More

Realistic & Effective Business Consulting

Great solutions start with a great strategy. Whether you are starting your business, growing it, or looking to sell - you need the RIGHT strategies to succeed. But your strategy is just the first part. As Sun Tzu, … Read More

Basic Accounting Considerations

Once you've chosen your form of business you must secure an EIN – or Employer Identification Number. An EIN is requested from the IRS and can be done online. An EIN is a TIN (Tax Identification Number) for a … Read More

Management By Objectives

It is impossible to prepare you for the use of Management By Objectives in a few short paragraphs. But I would like to use it to introduce the subject of management. Management By Objectives, or, MBO as it is … Read More

What makes a good logo? Part 1

Simply stated as many have before me a good logo has the following qualities: 1) Simple 2) Distinct & Memorable 3) Timeless 4) Versatile 5) Appropriate Let me elaborate. A logo should stand out and be distinct. … Read More

Intro to Financing Part 1

A well-written business plan will do two things. It will define your capital requirements, and it will reveal a project timeline to recover the investment and reach a point of profitability. If you need to borrow … Read More

Intangible Assets

What are Intangible Assets and why are they so important? This is the era of the Intangible Economy. This is the Intangible Age. The Industrial Age - began in Britain in the 18th and 19th Centuries The Information … Read More

Making your business sellable Part 1

The following is the first in a series of points to keep in mind for selling your business. You have run a business you have built for many years. It has been the American Dream. You also know how much work you put … Read More

First Steps in Starting a Business Part 1

So you have an idea, you think you can make it work and make money with the idea. Be it a product or a service – what are the first steps? We are asked this question thankfully often. Entrepreneurs are born … Read More

What is the right structure for me? Part 1

The right structure, be it a corporation with or without a Sub Chapter S election, and LLC, a partnership, or a management company with subentities, all with different classes of stock? The choice is so highly … Read More

Competition, getting to know you

Unless you have a monopoly – all business has competition. The level of competition increases when your business model has lower barriers to entry, in talent and treasury. The second determiner is if your … Read More

Hiring and Firing Employees

If you are a business owner and or manager this is one of the most important duties you have. So let get it right. First, this is lot legal advice, oh heck no. There are so many different Federal, State, and Local … Read More

Our Process For Design & Development

STEP 1 Discovery The first step begins the moment we pick up the phone. We take the time to learn about you, your business and your goals. But we don’t stop there. We dig deeper, asking the rights questions such … Read More

What is a good SEO strategy?

OK, we know we are going to upset a lot of people with what we are going to tell you in this article, but it needs to be said: Most of the box “solutions” for SEO are complete and total BS. Why is that? Let’s … Read More

Is WordPress or Drupal a better CMS?

We have been asked on several occasions what is the best Content Management System (CMS), and is Wordpress better than Drupal? As for a CMS, for most users Wordpress is much better solution. We used Drupal for past … Read More

Why is the right hosting so important?

We spend a lot of time talking about creating the right website for you and your brand. But another key, and often overlooked aspect of a website is the question of the hosting. Does it matter where you host your … Read More

4 Signs that You Need a New Logo

Your logo or brand image is usually the first thing that people see of your company. It is your company’s public face, and come on, we all know you want to look good. Unfortunately, there are a lot of people out … Read More

What Makes A Bad Logo?

We spend a lot of time talking about the elements of a great logo design. We thought it was high time we showed you some examples of what DOES NOT make for a great logo. We scoured the internet to find the best of … Read More

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