L7’s Thought list for Marketing a Business

96% of businesses fail within the first 10 years of operation. Fortunately, you do not have to be one of the statistics. But why is it such a high percentage, and how can failure be avoided? Most people start a … Read More

Brand Strategy and Value Propositions

The key to an effective brand strategy is the creation of a value proposition that fits with what a customer wants and needs. As we mentioned in the previous article Brand Strategy: A 10 step guide to creating an … Read More

When your ego torpedo’s your brand

There is a lot of talk around Uber and Travis Kalanick stepping down as CEO. The stories have painted him as having succeeded by breaking all the rules, in much the same way that Hank Rearden did in Ayn Rand’s … Read More

How do you make a world class brand?

A brand is more than just a logo. It is a promise that can build trust and drive sales. And as much as we wish it were the case, your brand is not what you say it is; it is what your customers believe it to be, … Read More

What makes a good logo? Part 1

Simply stated as many have before me a good logo has the following qualities: 1) Simple 2) Distinct & Memorable 3) Timeless 4) Versatile 5) Appropriate Let me elaborate. A logo should stand out and be distinct. … Read More

Our Process For Design & Development

STEP 1 Discovery The first step begins the moment we pick up the phone. We take the time to learn about you, your business and your goals. But we don’t stop there. We dig deeper, asking the rights questions such … Read More

What is a good SEO strategy?

OK, we know we are going to upset a lot of people with what we are going to tell you in this article, but it needs to be said: Most of the box “solutions” for SEO are complete and total BS. Why is that? Let’s … Read More

Is WordPress or Drupal a better CMS?

We have been asked on several occasions what is the best Content Management System (CMS), and is Wordpress better than Drupal? As for a CMS, for most users Wordpress is much better solution. We used Drupal for past … Read More

Why is the right hosting so important?

We spend a lot of time talking about creating the right website for you and your brand. But another key, and often overlooked aspect of a website is the question of the hosting. Does it matter where you host your … Read More

4 Signs that You Need a New Logo

Your logo or brand image is usually the first thing that people see of your company. It is your company’s public face, and come on, we all know you want to look good. Unfortunately, there are a lot of people out … Read More

What Makes A Bad Logo?

We spend a lot of time talking about the elements of a great logo design. We thought it was high time we showed you some examples of what DOES NOT make for a great logo. We scoured the internet to find the best of … Read More

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