Great businesses start with a great strategy.Whether you are starting your business, growing it, or looking to sell - you need the RIGHT strategies to succeed.
But your strategy is just the first part. As Sun Tzu, said: “Strategy without tactics is the long road to victory. Tactics without strategy are the noise before defeat.”
Our team of experts leverages unique global, experience-driven skillsets aligning your strategies with the right tactics, ensuring you have the best chance to not only succeed but also thrive. And we can help you execute the tactics as well.
So what is a BUSINESS STRATEGY? It is one of the most important words and concepts in the business world. Unfortunately, “strategy” is also one of the most misused and least understood business terms. But even before answering this question, an even more important question is “what is your most important goal?”
For 99.9% of the businesses out there, it is to create profitable customers. So then your business strategy is the generation and application of unique business insights to opportunities intended to create a competitive advantage for your business to create profitable customers. In other words, it is your overall course of action or method for creating profitable customers.
Strategy is about building and sustaining competitive advantages. There are two main types of competitive advantage – lower cost or differentiation. Our team excels at creating competitive advantages through differentiation, and we do it while questioning assumptions to ensure the strategy fits the reality of our clients’ situation.
If the strategy sets the direction, then the tactics are the road map. So tactics are specific techniques that help you to get, keep, and grow profitable customers. Business tactics include product, marketing, promotional, branding, channel/distribution, and pricing initiatives and campaigns you develop and then execute in the marketplace. Tactics must be in alignment with your strategy to be effective.
Defining your business strategy will determine the direction of your business, and doing so with clarity will help you achieve your goals, quicker, and more efficiently. Let us help you define your strategy, and translate it into clearly defined, realistic, and effective solutions.
The following are some of the many strategic services we offer.
Starting a new business
In some situations, starting a business is easy, but for many considerations must be taken into account. Everything from the type of entity you need, to where to create it are just a few strategic considerations. Beyond these, you must properly form, and use the company to gain both the protections and benefits of a corporate structure. Further, you need to consider things like names, emails, domains, productivity tools, accounting solutions, technology, and personnel. Setting up your company, and getting ready to go right the first time, will save you from embarrassing moments, and ensure that your business has the best chances to succeed.
Growing a business
Are you past the start-up phase, and looking to grow your company? Are you trying to improve processes? Build your team? Add on new products or services, or improve your market positioning? Whatever your needs are we can help. Our team has helped companies of all sizes both prosper and grow. More importantly, we are good at asking the right questions to identify the ideal areas for growth, and we are also excellent at implementing them with you.
Maintaining a Business
Are you happy with where your company is right now? Are you enjoying steady revenue streams? If so, that is awesome! And welcome to the top. But don’t get too comfortable. Whenever there is a profit in a market, people will try and take your market share away. Even if you have patents and processes in place, you should regularly evaluate your position, risks, and ensure that you are proactively a step ahead of the competition.
Exiting a business
Are you an entrepreneur and feeling bogged down by all the operations, and feel ready to start something new? Or are your outside investors ready to collect their return? Or are you just tired, and ready to leave the business? Wherever you are at, it is never too soon to start thinking and planning for an exit strategy. Many options to consider, but the following are some of the more common exit strategies: Merger & Acquisition; Selling your company; Find someone to run the company; Liquidation and close; Lifestyle Company; Initial Public Offering (IPO).
Your brand is one of the first and last things that your customers experience. As much as we wish it were the case, your brand isn’t what you say it is. Your brand is what your customers believe it to be. It is what they EXPERIENCE. So from the moment they first come in contact with you, it is in your hands to ensure they get the right impression. Our team of experts will create for you the right blend of brand strategy to ensure optimal results. From global brands to local start-ups we thrive on creating emotional connections between your brand and your customers.
Every business is different and unique. While there are some come areas in defining your corporate strategy, it is key to identifying where you are today, where you want to be, and how you will get there. Our team of experts works hand in hand with you to identify, flesh out, and refine your goals and direction. We go further by looking into the marketplace, and all relevant variables in order to make the most well-informed decision, and empower you and your company’s direction.
Growing a small business into a big company is full of challenges, and rarely easy. 1/10 of 1% will ever reach $250 million in annual revenue. Even less will attain $1 billion. Most businesses start small and stay small. Also, the wrong type of growth can also bring your company’s demise. Thus, your growth strategy is key to one of the most fundamental areas your business will ever face. Ideally, you focus on the lowest hanging fruits and slowly move up the ladder. But these targets need to be considered on a case-by-case basis. The following are some possible growth strategies: Market Penetration; Market Development; Alternative Channels; New Product Development; New Products for New Clients; Buying a competitor’s business; buying a piece of your supply chain; buying component companies that are part of your distribution chain.
An essential part in this day and age of your overall Corporate Strategy is the digital question. For too long, digital assets have been put on the back burner or addressed with piecemeal solutions. Digital is often at the forefront of most businesses success and its ability to thrive. First, if you don’t exist online, then you are hurting your credibility and brand stability. More importantly, it’s not just your online presence that matters, you also need to set your roots out with strategic execution so that you not only exist but control as many avenues of discovery and information from websites to directories to review sites ensuring that people see your brand the way you want and need them to. Your digital strategy goes deeper; it touches on your emails, signatures, mailing lists, and text updates you send to your customers. Ever-changing and evolving, we have your back, and will help you position yourself in this digital world.
Businesses tend to run into walls of either bandwidth or expertise. Finding a solution, can be challenging and even require you to hire someone or a team full time. But that is where we come in. Save time, money, and the headache of new hires by bringing a team of experienced business advisors into your company. From short strategic evaluations to ongoing support, direction and advisement, let us help you.
With a strong brand strategy and effective website up and running, the next step is to look at how to effectuate traffic generation and search engine optimization. Every business is different, and so are the opportunities and geographic challenges. Even where and how users can be engaged varies from situation to situation. Traditionally, this occurred through social media and or targeted paid advertising via mediums such as Google Adwords. But sometimes this is not the best course, and we need to look at other options including more traditional routes like direct marketing. With a changing environment, where social media is no longer an ideal solution for free marketing as the major players such as Facebook now requires paid advertising to get in front of users, we will look into current options and create a recommended plan of attack for effectively generating new user traffic and exposure.
Think Tank & Idea Development
Are you looking for new ideas? Do you need help brainstorming? Or do you have something that you needs to be fleshed out and evaluated for viability? We love challenges and looking at new projects. From taking down a competitor to creating new niche solutions, our team is comprised of geniuses, JD/MBAs, due diligence experts, investigators and seasoned veterans that can bring a unique perspective, dig deep, and ask, and even answer the difficult questions.
Do you know what shows up when people google you and your company? Do you know that its not completely out of your hands? About 36% click through the first result, 12.5% the second, 9.5% the third, 7.9% the fourth, and 6.1% the fifth. That makes the first page of search results immensely powerful, and dangerous if you do not control it. Whether you are a business, an individual, or a NPO, you should know where you stand, and consider the options to control this cruicial, and potentially devastating aspect of your reputation.