Hey startups lions are going to eat you!

The big companies will take the ideas of most entrepreneurs, and there is not a damn thing they can do about it. So how do you keep from becoming Lions feed? This story in the Guardian prompted a lot of memories of … Read More

L7’s Thought list for Marketing a Business

96% of businesses fail within the first 10 years of operation. Fortunately, you do not have to be one of the statistics. But why is it such a high percentage, and how can failure be avoided? Most people start a … Read More

Checklists Are Great – Or are they?

Checklists are a fact of life and the organization of life’s tasks, but checklists are not an appropriate answer for all environments. I was leaving for the grocery store a few years ago, and my wife gave me a … Read More

Brand Strategy and Value Propositions

The key to an effective brand strategy is the creation of a value proposition that fits with what a customer wants and needs. As we mentioned in the previous article Brand Strategy: A 10 step guide to creating an … Read More

How do you make a world class brand?

A brand is more than just a logo. It is a promise that can build trust and drive sales. And as much as we wish it were the case, your brand is not what you say it is; it is what your customers believe it to be, … Read More

Realistic & Effective Business Consulting

Great solutions start with a great strategy. Whether you are starting your business, growing it, or looking to sell - you need the RIGHT strategies to succeed. But your strategy is just the first part. As Sun Tzu, … Read More

Basic Accounting Considerations

Once you've chosen your form of business you must secure an EIN – or Employer Identification Number. An EIN is requested from the IRS and can be done online. An EIN is a TIN (Tax Identification Number) for a … Read More

What makes a good logo? Part 1

Simply stated as many have before me a good logo has the following qualities: 1) Simple 2) Distinct & Memorable 3) Timeless 4) Versatile 5) Appropriate Let me elaborate. A logo should stand out and be distinct. … Read More

Intro to Financing Part 1

A well-written business plan will do two things. It will define your capital requirements, and it will reveal a project timeline to recover the investment and reach a point of profitability. If you need to borrow … Read More

First Steps in Starting a Business Part 1

So you have an idea, you think you can make it work and make money with the idea. Be it a product or a service – what are the first steps? We are asked this question thankfully often. Entrepreneurs are born … Read More

What is the right structure for me? Part 1

The right structure, be it a corporation with or without a Sub Chapter S election, and LLC, a partnership, or a management company with subentities, all with different classes of stock? The choice is so highly … Read More

Is WordPress or Drupal a better CMS?

We have been asked on several occasions what is the best Content Management System (CMS), and is Wordpress better than Drupal? As for a CMS, for most users Wordpress is much better solution. We used Drupal for past … Read More

Why is the right hosting so important?

We spend a lot of time talking about creating the right website for you and your brand. But another key, and often overlooked aspect of a website is the question of the hosting. Does it matter where you host your … Read More

What Makes A Bad Logo?

We spend a lot of time talking about the elements of a great logo design. We thought it was high time we showed you some examples of what DOES NOT make for a great logo. We scoured the internet to find the best of … Read More

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