L7’s Thought list for Marketing a Business

96% of businesses fail within the first 10 years of operation. Fortunately, you do not have to be one of the statistics. But why is it such a high percentage, and how can failure be avoided? Most people start a … Read More

Brand Strategy and Value Propositions

The key to an effective brand strategy is the creation of a value proposition that fits with what a customer wants and needs. As we mentioned in the previous article Brand Strategy: A 10 step guide to creating an … Read More

How do you make a world class brand?

A brand is more than just a logo. It is a promise that can build trust and drive sales. And as much as we wish it were the case, your brand is not what you say it is; it is what your customers believe it to be, … Read More

What makes a good logo? Part 1

Simply stated as many have before me a good logo has the following qualities: 1) Simple 2) Distinct & Memorable 3) Timeless 4) Versatile 5) Appropriate Let me elaborate. A logo should stand out and be distinct. … Read More

Is WordPress or Drupal a better CMS?

We have been asked on several occasions what is the best Content Management System (CMS), and is Wordpress better than Drupal? As for a CMS, for most users Wordpress is much better solution. We used Drupal for past … Read More

Why is the right hosting so important?

We spend a lot of time talking about creating the right website for you and your brand. But another key, and often overlooked aspect of a website is the question of the hosting. Does it matter where you host your … Read More

What Makes A Bad Logo?

We spend a lot of time talking about the elements of a great logo design. We thought it was high time we showed you some examples of what DOES NOT make for a great logo. We scoured the internet to find the best of … Read More

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