Brand Strategy and Value Propositions

The key to an effective brand strategy is the creation of a value proposition that fits with what a customer wants and needs. As we mentioned in the previous article Brand Strategy: A 10 step guide to creating an … Read More

When your ego torpedo’s your brand

There is a lot of talk around Uber and Travis Kalanick stepping down as CEO. The stories have painted him as having succeeded by breaking all the rules, in much the same way that Hank Rearden did in Ayn Rand’s … Read More

How do you make a world class brand?

A brand is more than just a logo. It is a promise that can build trust and drive sales. And as much as we wish it were the case, your brand is not what you say it is; it is what your customers believe it to be, … Read More

What makes a good logo? Part 1

Simply stated as many have before me a good logo has the following qualities: 1) Simple 2) Distinct & Memorable 3) Timeless 4) Versatile 5) Appropriate Let me elaborate. A logo should stand out and be distinct. … Read More

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