Brand Strategy and Value Propositions

The key to an effective brand strategy is the creation of a value proposition that fits with what a customer wants and needs. As we mentioned in the previous article Brand Strategy: A 10 step guide to creating an … Read More

When your ego torpedo’s your brand

There is a lot of talk around Uber and Travis Kalanick stepping down as CEO. The stories have painted him as having succeeded by breaking all the rules, in much the same way that Hank Rearden did in Ayn Rand’s … Read More

4 Signs that You Need a New Logo

Your logo or brand image is usually the first thing that people see of your company. It is your company’s public face, and come on, we all know you want to look good. Unfortunately, there are a lot of people out … Read More

What Makes A Bad Logo?

We spend a lot of time talking about the elements of a great logo design. We thought it was high time we showed you some examples of what DOES NOT make for a great logo. We scoured the internet to find the best of … Read More

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