L7’s Thought list for Marketing a Business

96% of businesses fail within the first 10 years of operation. Fortunately, you do not have to be one of the statistics. But why is it such a high percentage, and how can failure be avoided? Most people start a … Read More

Brand Strategy and Value Propositions

The key to an effective brand strategy is the creation of a value proposition that fits with what a customer wants and needs. As we mentioned in the previous article Brand Strategy: A 10 step guide to creating an … Read More

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