96% of businesses fail within the first 10 years of operation. Fortunately, you do not have to be one of the statistics. But why is it such a high percentage, and how can failure be avoided? Most people start a … Read More

The key to an effective brand strategy is the creation of a value proposition that fits with what a customer wants and needs. As we mentioned in the previous article Brand Strategy: A 10 step guide to creating an … Read More

There is a lot of talk around Uber and Travis Kalanick stepping down as CEO. The stories have painted him as having succeeded by breaking all the rules, in much the same way that Hank Rearden did in Ayn Rand’s … Read More

We all strive to be like Apple, Disney, Amazon, and Google: the kind of brand that people not only support, but whose logos they stick on their car windows, and in some cases tattoo on their bodies. Now, that might … Read More

A brand is more than just a logo. It is a promise that can build trust and drive sales. And as much as we wish it were the case, your brand is not what you say it is; it is what your customers believe it to be, … Read More

So what's in a name? A lot actually, when it comes to the success of your brand and small business. The right name can make your company the brand people choose over your competition. The wrong one can doom you to … Read More

OK, we know we are going to upset a lot of people with what we are going to tell you in this article, but it needs to be said: Most of the box “solutions” for SEO are complete and total BS. Why is that? Let’s … Read More

Something brought you to our website. Perhaps it was a design you’ve seen we developed for a client, or perhaps it was through one of our previously optimized posts that you came across in your search results. … Read More

Starting April 21, 2015 Google will start weighing whether or not your website is mobile friendly, and as a result will prioritize results related to specific devices. This is nothing new, and is to be expected. … Read More

We have often been asked about how to budget for projects. But before you ask a marketing firm to give you a budget it is a good practice to first think through your goals, and your existing market place. It is … Read More

Having helped hundreds of clients over our careers, we have been able to refine and identify the essential steps to creating a good website. There is a mistaken view and practice that it's better to have something … Read More

Your logo or brand image is usually the first thing that people see of your company. It is your company’s public face, and come on, we all know you want to look good. Unfortunately, there are a lot of people out … Read More

We wanted to start the year off by welcoming you to L7 and our new blog. Now that the dust has settled, we thought it was time to take a look at trends and consider where companies are going in marketing. First, … Read More