We spend a lot of time talking about the elements of a great logo design. We thought it was high time we showed you some examples of what DOES NOT make for a great logo. We scoured the internet to find the best of the worst. Didn’t take us long at all!
Logo #1: It’s not necessary for a logo to show the actual product. Especially, as in this case, it really should not show the actual product being consumed. More importantly the logo needs to be appealing. We always say, “If the logo incites a gag reflex, it’s time to go back to the drawing board!”
Logo #2: Technically speaking this logo follows the basic rules. It’s clean, simple, unique and easy to reproduce across a variety of mediums. However, we strongly recommend against the use of stick figures poking each other with unnamed projections no matter how strong the urge.
Logo #3: Once again, this logo seems follows all the rules. Still, when creating a brand for your company it is important to make sure the message your are sharing with the world doesn’t appear as morally questionable.
Logo #4: This logo actually had a pretty good start. The text was simple, easy to read and had a clever graphic element by using a microphone for the “I”. Even the red ribbon made it very obvious that it had to do with HIV awareness. The splattered blood in the background however might have been just a tad over the top. Lesson learned: avoid splattered blood in your logo design.
Logo #5: Really? Those little stick figures are at it again. This might be an appropriate logo for certain x-rated web sites but probably not for a dentist.
The bottom line is that while a great logo can have a positive impact on your company’s brand, a bad logo can have quite the opposite effect. If these logos look vaguely similar to YOUR company’s logo then it definitely time to call an experience design group like L7 to give your image a refresh.View Some Good Examples of Logos and Brand we have created.
Here are some new bad logos.
ivviva – a young ladies brand for atheletic apparel. A bit too many V’s in the name and logo.